How to Get More Calls Without Paying for Ads

Ads Aren't the Only Way

Google Ads work, but they cost money. Every click costs you whether they become a customer or not. There's another way to get in front of local customers that doesn't cost per click.

Google Business Profile is Free

Your Google Business Profile is free advertising space. When it's optimised properly, you show up in Maps and local search results without paying a penny.

How to Maximise It

Be Specific About What You Do

Generic profiles get generic (no) results. List every service. Use the words customers actually search for.

Photos That Show Your Work

Not stock photos. Real photos of your work, your team, your van. Customers want to see what they're getting.

Reviews as Social Proof

Every review is a mini-advertisement. More reviews = more trust = more calls.

Google Posts

Free mini-ads that show on your profile. Share offers, tips, or updates. Takes 5 minutes.

Accurate Contact Info

Sounds obvious but you'd be surprised. Make sure your phone number is correct and clickable on mobile.

The Compound Effect

None of these things work overnight. But do them consistently and you build a profile that generates calls without you paying for each one.

It's not as instant as ads. But it's sustainable. And the leads are often better quality because they found you naturally.